The Big Reveal: iPhone 5S and 5C — A Hit or Miss?

Jumpstart into PR

Apple continues to be one of the top contenders in the technology industry today with it’s successful line of iPhones, iPads, iMacs, and iPods. They’ve become a household name and necessity for many technology users throughout the world. With the recent release of iOS 7 (and even a major motion picture starring Ashton Kutcher) Apple continues to be a powerful brand most come to know, love, and solemnly swear by.

Apple released the new iPhone 5S and 5C last weekend and it appears they’ve done it again! Sales have almost doubled compared to last year’s predecessor, setting a new record. Many were impressed with the newly released features. Fingerprint detection enables users to access their phone and approve purchases on iTunes with just a touch of the home button! On the contrary, some were not impressed, saying Apple is lacking innovation (haters gon’ hate) but the numbers don’t lie.


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